Communications
 

Communications: Public Relations

Communications: Public Relations
BA
Hours49 Credit Hours
LEPLimited Enrollment Program of 200 Students.
Application Website
MAPMajor Academic Plan

Program Requirements

All students must take a campus writing course before applying for admission to the major. The following writing course fills this requirement and satisfies the GE First-Year Writing requirement: WRTG 150. Note: Students must receive a B grade or better to be eligible to apply for admission to the program.
requirement 1 Complete 3 courses
Note: Students must receive a B grade or better from each course to be eligible to apply for admission to the program.
Apply to the major.
requirement 2 Complete 1 course
Complete the following: (This course may be taken during the semester in which students apply for admission to the major.)
requirement 7 Complete 1 option
Internship:
After consulting with an advisor, complete an internship in conjunction with 4 hours of the following:
option 7.1 Complete 4.0 hours from the following course(s)
Note: A C- grade or better in the following prerequisite courses must be achieved before the internship experience: Comms 318, 320, 336.
requirement 8
Complete a minimum of 72 hours in courses outside of the department while meeting BYU's University Core requirements.
All PR emphasis students are encouraged to become active members of the Public Relations Student Society of America (PRSSA).
Program Outcomes: 

Effective Communication

Students will communicate effectively with their audiences

Specifically, students will do so by planning and preparing mass communication messages in the appropriate style, using the appropriate research methods and appropriate technologies to best serve audience needs.

Professional Practice

Students will act professionally in their practice

Specifically, students will be able to practice communication within legal boundaries, while exhibiting standards of professional behavior and demonstrating sensitivity to ethical behavior. Students will also be literate in the language of the media industries.

Mass Communication Processes

Students will be scholars of the mass communication process

Specifically, students will be able to apply relevant theory to communication practice, understand factors that shape their profession, value freedom of speech in the marketplace of ideas, and think critically about the relationship between mass media and society.

Applying Gospel-Centered Values

Students will apply Gospel-centered values as they contribute to society

Specifically, students will respect diversity and agency in a global society, be able to exercise moral reasoning when faced with ethical dilemmas, and show a commitment to making a difference within their sphere of influence.